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In June 2021, Cartier and its friend Wang Jiaer once again presented a new campaign for this unique and unconventional collection, following the return of Cartier and five new generations of artists in 2020. Black and white, scene changes, time and love move forward together, Wang Jiaer freely switches between different roles, and Pasha de Cartier watches capture and reflect his confident and determined attitude and spirit of exploration and innovation.

“People only live once, don’t set limits for yourself,” is the life creed and attitude that Wang Jiaer follows, which matches the idea of Pasha de Cartier watches in shape and freedom.

The Pasha de Cartier is a standout and distinctive watch that embodies the spirit of daring to push the boundaries of traditional watchmaking and challenge what’s possible. The four classic markers are eye-catching and modern, clearly showing the passage of time, and also representing the many facets of Wang Jiaer: creative director, music singer-songwriter, singer, and team founder. These four roles truly reflect Wang Jiaer’s breakthrough in self-determination, pushing limits, and exploring life’s many possibilities, and are the best representation of the spirit of Pasha de Cartier watches.