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Since June 2021, Cartier has launched Pasha de Cartier pop-up experience spaces in Wuxi, Zhengzhou, Guangzhou, and Beijing, featuring new models themed around the Pasha de Cartier collection. This initiative continues to build on the legend of the Pasha with unique design elements and interactive experiences.

Since it was created in 1985, Pasha watches have not only symbolized Cartier’s design style but also represented strength. With its distinctive and iconic design, it has been embraced by influencers from all walks of life. Following the launch of the new Pasha de Cartier collection in 2020, Cartier continues to explore new functions and details with classic elements such as the square minute track, the round dial, and the crown attached by a short chain, including a sporty 41 mm chronograph and a skeleton leopard head.

The striking square elements of the Pasha watch inspire the shape and design of this pop-up experience space, with two seemingly opposite shapes creating a balanced look. Walk through the time corridor in the circle and enter the experience space, where the new Pasha de Cartier collection is showcased in the watch display area, showing the modern appeal of Cartier’s legendary pieces over time. In the interactive experience area, the next game of backgammon inspired by Pasha will offer the unique fun of the mix of squares and circles. You can also take a “solo group photo” in the “photo frame” to explore the new experience of taking photos with yourself and appreciate the innovative idea of blending classic design with advanced technology. The immersive experience space in the center lets you experience the modern style and bold attitude of the Pasha watch up close through layered projection technology. After trying on the wide range of Pasha watches, head to the Wall of Fame to spotlight the five friends of the global Pasha de Cartier brand.