FROM NOVEMBER 14TH TO 25TH, Cartier TEAMED UP WITH 8 GROUPS OF NEW CHINESE ARTISTS TO SHOW OFF INNOVATIVE AND VIBRANT ARTWORKS AT VARIOUS TRENDY SPOTS IN SHANGHAI, USING THE Pasha de Cartier “UNBOUNDED” #MakeYourOwnPath AS THE CREATIVE IDEA. THEY EMPLOYED A RANGE OF MEDIUMS SUCH AS PAINTING, PAPER ART, SYMBOLS, PHOTOGRAPHY, MUSIC, DANCE, ANIMATION, AND MORE TO CONNECT WITH THE YOUNGER GENERATION WITH UNIQUE PERSONALITIES AND PRESENT Pasha de Cartier IN A WAY THAT BREAKS WITH TRADITION. THE SPIRIT OF Cartier watches IS TO BE FIRST, TO EXPRESS ONESELF, AND TO MAKE MARKS THAT DEFINE THIS ERA.
ORIGINALLY RELEASED IN THE 80S OF THE 20TH CENTURY, THE Pasha de Cartier watch FEATURES A STRIKING DESIGN THAT CHALLENGES TRADITION AND AIMS TO RESONATE WITH THE MOST DISTINCTIVE AND TALENTED PIONEERS. THIS YEAR, THE Pasha de Cartier watch CONTINUES TO REPRESENT THE NEW GENERATION, PARTNERING WITH FIVE NEW GENERATION TALENTS AND CREATIVES IN THEIR FIELDS: JACKSON WANG, RAMI MALEK, TROYE SIVAN, TROYE SMITH, AND MAISIE WILLIAMS. THIS COLLABORATION EXPLORES AND PROMOTES CREATIVE TRENDS THAT LEAD THE TIMES ON A GLOBAL SCALE. THE LIMITED-TIME EXHIBITION “UNBOUNDED” IN SHANGHAI THIS NOVEMBER SHOWCASES THE VALUES OF Pasha de Cartier AS INTERPRETED BY CHINA’S YOUNG GENERATION.
AFTER THE LAUNCH OF Pasha de Cartier IN MAINLAND CHINA IN JULY THIS YEAR, WE ARE EXCITED TO PRESENT A SERIES OF ‘BOUNDLESS’ CREATIVE EXPRESSIONS IN NOVEMBER WITH THE COUNTRY’S TALENTED NEW GENERATION OF ARTISTS, WHO COME FROM DIFFERENT FIELDS BUT HAVE THEIR OWN ACHIEVEMENTS AND ARE EAGER TO SHARE,” SAID GUILLAUME ALIX, CEO OF Cartier CHINA. “Pasha de Cartier STANDS FOR VALUES.”
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