Cartier, the most prestigious jewelry and watch brand in France, has brought the cheetah to life with the launch of the new Panthère de Cartier cheetah collection. This new release, while continuing the confident and elegant style of the Cartier Cheetah series, shows a more modern and trendy multi-faceted charm through a series of distinctive images.
Classic, feminine and elegant, avant-garde, bold and energetic at the same time, Cartier invited her close friends of the brand, renowned actor Zhang Zhen and UK actress Annabelle Wallis, to present a new campaign to showcase the varied attitude of the Cheetah collection.
What changes in the selfie shot is the multi-faceted self under different characters, and what stays the same is the distinct feminine charm and sharp masculinity displayed by the Cartier cheetah series jewelry. Strength and gentleness are not two opposing sides; instead, boldness and feminine beauty come together with the unique edge of the Cartier cheetah series. With a younger, bold, and capable attitude, the Cartier cheetah series reveals its hidden boldness step by step.
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