Oyster Perpetual 2230 replica

Let’s talk about the news. Actually, it’s not new; Rolex has quietly introduced a piece of 18-carat white gold Daytona. Since the watch exhibition was disrupted by the pandemic, everyone’s schedule for releasing new products has become harder to follow, and there are some surprises from time to time. To celebrate the 100th anniversary of the 24 Hours of Le Mans, Rolex has launched a special edition of the Daytona.

It’s not unusual for Rolex to release special editions – but it is notable that, for the first time at this year’s Geneva Watch Fair, the Piercing Daytona, the colorful balloon Oyster Perpetual, and the puzzle DD appeared. This watch is reportedly very popular right now (it’s rumored that there could be as many as one million made), but what interests me more is that the timing of Rolex‘s release of this watch is quite strategic, especially with the long-term support of the gold watch market.

Created in 1963, the Daytona is a special edition from Rolex featuring 18-carat white gold and a black Cerachrom ceramic bezel with a slim border also made of 18-carat white gold. The red ceramic number “100” on the tachymeter bezel also marks the 100th anniversary of the 24 Hours of Le Mans.