Daytona 74720 replica

The most entry-level Oyster Perpetual and the highest-end Day-Date have begun to target a younger audience, and this trend is having the biggest impact on the entire market. Whereas the colorful Oyster Perpetual could be found on the vintage Rolex Stella, this year it has simply “appeared out of nowhere.” The Day-Date, in particular, features a curved window at 12 o’clock on the colored sapphire scale on the colored enamel dial. This does not show the day of the week but showcases inspiring English-themed words such as “Happy,” “Eternity,” “Gratitude,” “Peace,” “Faith,” “Love,” and “Hope.” The aperture at 3 o’clock replaces the date display with 31 exclusive emojis.

According to a report by Morgan Stanley, the Rolex family has a market share equal to that of Omega, Cartier, Audemars Piguet, Longines, and Patek Philippe combined. It has reached the point where there is no more room to grow.

In such a situation, choosing a small range of products to try to break away from the traditional image and create new offerings to capture the market of other brands is not only a money-making strategy but also a way to secure a future path. The new 1908 collection, which features a retro style, along with the polka dot Oyster Perpetual and Love Peace weekly diary, although they may seem very different from each other on the surface, are essentially Rolex‘s precautionary measures.