Daytona 11720 replica

Why did Rolex buy Bucherer? According to Rolex‘s official announcement, Bucherer is privately owned and is currently owned by Jorg G. Bucherer, the grandson of its founder. However, Jorg G. Bucherer is in his 90s, unable to run the business, and most importantly, has no children. After deciding to sell Bucherer and set up a family charitable foundation, the Rolex Group, which has been working together for 99 years, and the Hans Wilsdorf behind it, are undoubtedly the best buyers, extending the nearly 100-year partnership between the two companies. This is also the best solution for the Rolex Group, Bucherer, and the brands represented by Bucherer, such as Vacheron Constantin, Cartier, and Longines, as well as Bucherer employees.

Will only Rolex buy Bucherer? The reason is that Bucherer is already the world’s largest professional distributor, and it’s a bit difficult for other peers to pull off a “snake swallowing elephant” scenario. While big groups like LVMH and Chow Tai Fook have the money and resources, two-thirds of Bucherer‘s sales come from Rolex Group’s watches, which are supplied on a controlled basis. Dealers cannot buy as they wish.

In other words, Bucherer‘s actual sales capacity has been fully used by the Rolex Group in the past seven years with the global popularity of Rolex. Rolex only needs to supply more to make more money for its dealers, and the same applies to Bucherer. LVMH, Chow Tai Fook Group, or other investment groups, even if they spend a lot of money to buy Bucherer, can only acquire part of the “dealer network” and cannot control the supply of the core resource, “Rolex“. If Rolex supplies less in the future, it will be completely limited by the annual sales of 16.5 billion.