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Earlier this morning, Rolex officially announced that it would fully acquire Bucherer, the world’s largest distributor of professional watches. This will have a huge impact on the global watch industry in the future, and Rolex is already unbeatable. As soon as the news came out, not only the watch industry reacted strongly, but also the professional financial media reported on it, showing its influence. However, since there are many stories behind it and there is professional content involved, I hope you will read it slowly.

First of all, Who is Bucherer? Founded in 1888, Bucherer mainly sells watches of various brands in Europe and United States, and its partnership with Rolex began in 1924, exactly 99 years ago. In the Chinese world, we often call it “Carl F. Bucherer”. Note that under the Bucherer umbrella, there is also a self-operated watch brand also called “Carl F. Bucherer”. This is similar to the Rolex group owning a Rolex watch.

The acquisition was initiated by Bucherer, which meant that Carl F. Bucherer became part of the Rolex Group. Previously, there were many misunderstandings due to the fact that the Chinese name “Carl F. F. Bucherer” was used jointly by the dealer system and watch brands. Therefore, Bucherer is also translated as “Bocherer” to distinguish it, but since there is no registered trademark in Chinese mainland, it can still be called “Bucherer”. Secondly, Is Bucherer awesome? Not only amazing, very powerful.

It is currently the world’s largest distributor of professional watches, mainly in Europe and the Americas, with an annual turnover of more than 16.5 billion yuan, and more than 100 dealerships, half of which are Rolex boutiques, and the other half represent brands such as Vacheron Constantin, Cartier, Longines, etc. Bucherer’s distributors mainly include Sheng Shi Group in Chinese mainland (more than 10 billion yuan), Chow Tai Fook Group in Hong Kong (88 billion yuan in total, including 4.7 billion yuan in the watch division), The Hour Glass (7.3 billion yuan) in Southeast Asia, WOS in United Kingdom (9.4 billion yuan) and Ahmed Seddiqi & Sons in the Middle East (more than 2 billion yuan). In addition, Tourneau, the largest distributor in the United States, was acquired by Bucherer in 2018.