Datejust 1611 fake

From 1 June, the price of Rolex‘s precious metal watches was raised by about 4% to cope with the increase in costs caused by the rise in the gold price, which is also the second time that Rolex has raised prices this year since 1 January. Stainless steel watch prices remain the same. Gold started the year at US$2,000/oz, rising 17% to a high of US$2,400/oz in May before falling back to US$2,343/oz last week. At the same time, the depreciation of the Swiss franc against other major currencies has also increased the attractiveness of Swiss watches in the European and American markets.

According to WatchPro, the Air-King, Datejust, and GMT-Master II are not involved in this price adjustment.

The price of the Yacht-Master 40 mm rose gold rose by £1,000 (+4%) to £26,300. The price of the Day-Date 40 mm white gold was raised by £1,400 (+3.8%) to £37,800. The price of the Submariner steel watch remained unchanged, with the price of the platinum model rising by £1,500 (+4.1%) to £38,200. The same was true for the Cosmograph Daytona, where the price of the steel watch remained stable, with the white gold model rising by £1,500 (+4%) to £38,700.

Since 2022, the price of Rolex watches has increased by almost 15% on average. Among them, the Cosmograph Daytona platinum watch saw the highest increase of 19.3%.