Datejust 128158 replica

Some time ago, a friend asked me why, when I go to a Rolex store and try to buy some popular models, they are always out of stock. If you want to buy a Rolex, you often have to go to the secondary market. Let’s start with the conclusion: it’s not entirely accurate to say that you can only buy popular Rolex models on the secondary market. However, for ordinary people, popular Rolex models are generally only available through secondary markets.

The availability of Rolex in official retail channels is usually very limited, especially for some popular models. These models are distributed to each store in small quantities. You might see the sports model you want in the store, but if you want to buy it, they will tell you that it is not in stock, and the display you see is not for sale. You can join a waiting list, which means that it is difficult to buy a Rolex outside of the secondary market.

Is it completely unavailable to everyone, or can only those who wait indefinitely get one? Of course not. Although the supply of Rolex in official retail channels is usually very limited, it is not that popular models are entirely out of reach. They are often reserved for super VIPs. For example, the public price of a Daytona is about 100,000 yuan, and you can easily sell it for a hundred thousand or even two hundred thousand yuan on the secondary market. So, will such a desirable item fall to you as an ordinary customer who walks into the store without a prior relationship? Apparently not.

Therefore, some super VIPs in these Rolex stores have bought Rolex watches, and even TUDOR watches, worth millions or even tens of millions, so they have the “opportunity” to buy popular models. These super VIPs generally have to buy some unpopular, small-sized, or diamond-encrusted styles, which are often expensive women’s watches, and some even have to buy TUDOR models, which are also high-priced and less popular. When your purchase amount reaches a certain level, you will find that sales will gradually offer you the chance to buy some hot models.

But for ordinary people, would you spend so much money on unpopular models just to upgrade step by step? Obviously not. So many of these super VIPs may be watch dealers who buy unpopular models, sell them at a discount, and then wait until they can buy popular models at retail price and sell them at a higher price.

For ordinary enthusiasts, who don’t have spare money to level up or time to wait, but who really want popular models, you may have no choice but to buy them at a higher price on the secondary market.