On April 5, 2018, Cartier, the iconic French brand, celebrated the contemporary avant-garde spirit of freedom and fearlessness at the Santos de Cartier watch gala at Pier 48 in San Francisco. Mercedes Abramo, President and CEO of Cartier North America, and Arnaud Carrez, Cartier‘s Director of Global Marketing and Communications, invited celebrities from all walks of life to witness the pioneering spirit of the Santos de Cartier.
French national treasure band Phoenix, UK musician Jamie XX, duo Nonotak, UK band Hot Chip, and DJ Wade Crescent brought a contemporary twist to the Santos de Cartier‘s modern evenings.
Deng Chao, a friend of the brand and a famous Chinese actor, was invited to the party to wear the Santos de Cartier watch, which perfectly interprets the contemporary avant-garde spirit with his non-stop attitude and creates a free-spirited and talented performer with a free and fearless style.
As an outstanding representative of China’s architectural design industry, the famous architect Ma Yansong was also invited to attend the party and the Pioneer Salon, illuminating the creative light of architectural dreamers with his fearless and bold imagination and casual creative attitude.
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