As a brand spanning three centuries, Cartier’s designs have always been unique and have become a symbol of the changing times. Nowhere is this more evident than in the Santos, which changed the form of the tool of time from a pocket watch to a wristwatch; Tank has created a legend that has lasted for a century; And Pasha has also attracted attention in recent years. Maybe everyone has their own classics, but Cartier’s classics can never be replaced.
It is said that in 1934, a “Pasha” (a title given to a high-ranking official) named Thami El Glaoui ordered a waterproof watch from Cartier so that he could see the time while swimming. At that time, watchmaking technology was not easy to fulfill. Cartier did just that, and with this story as inspiration, in 1985 launched a unique watch called the “Pasha”.
The Pasha is unique not only in its name, but also in the square minute scale in its round case, which allows these two seemingly opposing shapes to coexist in harmony. Although the 1985 Pasha differed from the 1934 waterproof watch, the chain crown was waterproof, demonstrating Cartier’s ability to incorporate practicality into creative design. For 35 years, these two elements have been the hallmark of Pasha and the highlight of this year’s facelifted Pasha de Cartier. Because it’s unique, there’s no need to change; Because it’s consistent, it’s a classic.
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