(September 1-15, 2023) For the first time, Breitling, a century-old watchmaker in Switzerland, and M Stand, a specialty coffee brand, have teamed up, creating a unique experience that blends creative coffee with the traditional idea of watchmaking. Based on the shared goal of individual expression by both parties, this partnership uses coffee culture as a way to start conversations and reflect the admiration of today’s young lifestyles and attitudes.
The Martini Coffee in the Air (Alcohol-Free) created by both parties is undoubtedly a great way to convey their combined idea, merging the freedom of soaring in the air with the excitement of the martini. The custom coffee mug features Breitling’s signature vibrant blue and yellow colors, with the words “WELCOME ON BOARD” printed around the cup, resembling a boarding pass.
In addition, if you purchase a co-branded special, you will have a chance to receive a limited co-branded flask and the Avenger Chronograph 45, a special limited edition of Breitling with the words “M Stand” engraved on the back of the event.
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