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(September 15 – October 14, 2023) Switzerland’s independent watchmaker Breitling has launched the first nationwide cross-border partnership with Chinese KTV industry leader Pure K, connecting the public with visual communication, interactive experiences, and new media technology, infinitely close to the lifestyle that active people are passionate about. On the night of the event, Breitling invited many media representatives and friends to gather at Pure K, where the singing channel was opened. As a diverse pioneer in the industry, Breitling has brought the brand’s video to Pure K in a variety of ways during the partnership, which has undoubtedly become the main highlight of the limited-time immersive space created together by the two parties.

Words like “energetic,” “cool,” and “fun” have been fully integrated into Breitling‘s watchmaking philosophy.

As Georges Kern, CEO of Breitling, said, “We are a brand with a very youthful attitude; we are young and cool. If you compare Breitling to other luxury professional watch brands, you’ll find that we’re by far one of the coolest, most relaxed, and most modern watchmakers that embody the modern lifestyle and trends of the moment.”

With its own space advantages, Pure Kis undoubtedly an important industry leader.From a mixed entertainment social platform to a tech-enabled diverse play experience,Pure K has become a social label for young people to enjoy “light luxury,” “comfort,” and “self-expression.”