For more than 100 years, the cheetah has gone beyond just being an animal and become an iconic Cartier style, varied and eclectic, eclectic and refined, pulsing with the rhythm of the times and leading to the creation of legends, alluring and exciting. For more than 100 years, thecheetah has gone beyond just being an animal and become an iconic Cartier style, varied and eclectic, eclectic and refined, pulsing with the rhythm of the times and leading to the creation of legends, alluring and exciting.
In October 2019, Cartier teamed up with its best friends of the brand—internationally renowned actor Zhang Zhen, famous Chinese singer and actress Karen Mok, UK actress Annabelle Wallis, and Italian supermodel Maria Carla Boscono—to present a new film in the Panthère de Cartier cheetah series, beginning a journey to discover the inner cheetah.
In the daylight, in the urban jungle, they paused amidst the hustle and bustle and noticed an invisible shadow. Focusing, adjusting, with thoughts racing, searching for new experiences, they are drawn to the same animal, and their hearts are moved. The dream inside them was awakened, as if they heard a calling, and they moved backwards through the crowd, stepping onto a path that no one cared about. With determined steps, climbing the stairs, leaving loneliness behind, they reach the top and look down on everything. They find their true selves and awaken their innercheetah.
From the city rush to the high halls of the temple, from the sky to the ocean, they are scattered across the world. They do not know each other, each unique, but they share the same mindset. The four main characters in the film are either stylish and free-spirited, or radiant, bold and independent, or elegant and charming; they share a deep connection and play the role of thecheetah‘s muse.
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