Since June 2021, Cartier has launched Pasha de Cartier pop-up experience spaces in Wuxi, Zhengzhou, Guangzhou, and Beijing with new models themed around the Pasha de Cartier collection, continuing to tell the story of Fangyuan with unique design styles and interactive experiences.
Since its creation in 1985, Pasha watcheshave not only been a symbol of Cartier’s design style but also a symbol of strength.
The striking square elements of the Pasha watch inspire the look and shape of this pop-up experience space, where two seemingly opposing shapes create a balanced aesthetic. Walk through the time corridor in the circle and enter the experience space, where the new Pasha de Cartier collection is showcased in the watch display area, showing off the modern appeal of Cartier’s legendary pieces across time. In the interactive experience area, the next game of backgammon inspired by Pashalets you enjoy the unique fun of squares and circles colliding. You can also take a “solo group photo” in the “photo frame” to explore the new experience of photographing yourself and appreciate the innovative idea of combining classic design with advanced technology. The immersive experience space in the center brings you face-to-face with the modern style and bold attitude of thePasha watch through layered projection technology. After trying on a range of Pasha watches in the try-on area, head to the Wall of Fame to highlight the five friends of the global Pasha de Cartier brand.
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