Datejust 1575 replica

The Daytona 100th Anniversary Edition of Le Mans is another big step forward for Rolex, which has moved beyond its usual realm to team up with the 24 Hours of Le Mans. Have you ever seen a publicly released co-branded Rolex? While it’s not unusual for watch brands to team up across borders in today’s market, especially for newer brands without much history, cross-border collaboration is a handy marketing tactic for them, as seen with Hublot.

There are also historical brands like TAG Heuer, whose Monaco watch name comes from the Monaco Grand Prix. TAG Heuer is closely linked to the Monaco race and has introduced various special or commemorative models related to the Monaco Grand Prix. However, for Rolex, especially in the last two decades, it’s almost unheard of for Rolex to publicly collaborate with a third party or release a special model related to a third party. The Le Mans 100th anniversary model may be the first time.

In the market, particularly at auctions, there are also special models from the official Rolex, such as the Daytona engraved with “24H Le Mans” on the case back or the double signature with Tiffany and Comex on the dial.