Daytona 11710 replica

Why is Bucherer so good? This has a lot to do with the sales model of watches. Today, with the growth of the Internet and transportation, it’s easy for us to find information about watches and make purchases. But before 2000, and especially before 1950, watch brands relied mainly on dealers in various cities.

To put it simply, it was to work with the local “local insider,” usually a family with some political and business connections. After all, brands didn’t have the time, energy, and resources to open stores in cities around the world. Even today, Europe and the United States still use this model. Many small cities have Rolex and Patek Philippe stores, but there are only two Patek Philippe in mainland China.

The reason is that the agency relationship between dealers and brands is often passed down through generations. Bucherer was founded in Lucerne, Switzerland, in 1888 and signed a deal with Rolex in 1924. Their family was the first to open branches in towns and tourist spots around the world, and this was a crucial step. At a time when other traditional European and American dealers were still sticking to their hometowns, Bucherer had already expanded.

In addition, they used a clever strategy by partnering with travel companies. Guides can sign up as part-time salespeople at Bucherer and earn a commission on sales once they bring customers to complete the transaction. That’s why it’s easy to visit Bucherer to buy a watch when you’re traveling in Europe. Of course, Bucherer itself is also very professional, and the stores are often located in the main area of the city center or tourist spots, with a great image and strong sales.