Sky-Dweller 326248 replica

As you know, on September 1, 2020, Rolex released a number of new models. This new product launch could also be called “Rolex · Play Big.” Whether it’s due to Rolex‘s long-term strategy or changes in style, it can be seen as a groundbreaking moment.

Next, the poisoner will introduce the products available from the crown-wearing Rolex new product launch, focusing on the Submariner, Datejust, Oyster Perpetual, and Sky-Dweller. Among these, the Datejust received a simple movement update, and the Sky-Dweller now offers different strap options, which won’t be highlighted here. We will mainly discuss the two series of Submariners and Oyster Perpetuals.

Let’s start with the changes to the Submariner. It can be said that “the new water ghost has finally been released.” I don’t know how many longtime fans shed tears when this news came, as those young people who were waiting for the new Submariner at 18 have now married and had children (like the poisoner). After years of waiting, such an exciting “love story” has finally impressed the watch experts in the West.

Just a few days ago, the new Submariner was finally released. To quickly understand the key changes of the new product, the poisoner has put together a summary from the official website. A total of eight new Submariners were shown at the event, including models in steel, gold, and a combination of gold and platinum. If these new models are not carefully examined, it is hard to see the differences from the official pictures alone. The poisoner will now detail the specific changes of this Submariner.

In terms of size, the case size of the new Submariner has increased from the original 40 mm to 41 mm, and the strap has also been increased from 20 mm to 21 mm. Among other changes, the dial proportions have been slightly adjusted; the hands have been enlarged, and the glass and bezel have been expanded. This means that the original manufacturing mold has been discarded and new tools have been developed.

The change from 40 mm to 41 mm broke the traditional size that Rolex had kept since the launch of the Ref. 5512 in 1959. This 1 mm change marks a 61-year evolution, ending an era where thinness and compactness were the goals and starting a new era of larger diameters. Personally, I am more curious about the change in weight, as the 114060 weighs 160 grams, and the new design might reach 170 grams. Will this weight feel a bit heavy for people?

In terms of design, the width of the Submariner lugs has been changed from the original wide and thick design to a beveled and narrower design, which visually keeps the original size effect. Therefore, there is basically no noticeable visual difference from the front comparison pictures. This deserves praise; following the trend to increase the watch diameter while keeping the original design style is commendable. The reason why Rolex remains Rolex is largely because its brand identity is deeply rooted, and its watches represent a form of corporate identity. Some might wonder why a watch with just a size change can be popular for ten years, while brands that release new models every year might not achieve the same success.

It must be acknowledged that watch design is very important because most people buy a watch for its brand identity. Rolex has taken this to the extreme, and the Submariner has become a symbol of luxury watches. As long as this reputation is maintained, the Submariner can continue to thrive.