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One of the films shown at this year’s Oscars focused on this theme, paying tribute to visionary film industry leaders and watchmakers on one hand, and highlighting the similarities between filmmaking and watchmaking on the other.

Directors, actors, technicians, engineers, and people in various roles in the industry perfectly blend art and science, just like Rolex precision watches, innovating from the old and bringing in the new. In the complex work system, everyone plays their part, completes their tasks, and creates extraordinary things.

Rolex has been the exclusive watchmaker of the Academy of Motion Picture Arts and Sciences and the honorary sponsor of the Academy Awards since 2017, with the brand and movies having a history that goes back decades, moving forward together.

Whether it’s Marlon Brando as Colonel Kurtz in “Apocalypse Now,” Paul Newman in “The Color of Money,” or Bill Paxton as treasure hunter Brock Lovett in Titanic, Rolex watches have made their mark. Bill Paxton wore a Rolex watch when he went deep underwater in a submarine to explore the Titanic wreck.

However, the Rolex watch featured in the movie is not an advertisement but the director’s personal choice, vividly and powerfully reflecting the character’s personality—tough and rational, while exuding a mature and elegant style.