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It has become a tradition that Rolex will increase its prices every New Year, and it is nothing new. However, in previous years, Rolex has generally focused on popular models. But this year, Rolex‘s focus seems to have changed somewhat, with a particularly noticeable rise in precious metal models and gold models. So, how much have they risen?

Traditionally, Rolex regularly adjusts the prices of its products in January each year, and this year’s precious metal models and “Steel” models have risen particularly significantly. Although many Rolex products are still hard to find, this price adjustment has objectively narrowed the gap between the official selling price of some products and the transaction price in the secondary market. Here are a few of the more representative products and a look at their gains.

The first is the Explorer 36 Rolesor model, which is currently the best Rolex gold men’s watch. From a price point of view, the initial price of this watch in 2021 was 84,500 yuan. When compared to many precious metal sports watches from Rolex, the price was in the “lower range” of similar products (excluding discontinued models).

As an “easy-to-find” Rolex sports watch, the biggest controversy about this product is its size. For more than half a century, the Explorer used a 36mm diameter, from the original Ref. 6350 in 1953 to the discontinued Ref. 114270 in 2010. It wasn’t until 2011 that the Ref. 214270 increased the diameter from 36mm to 39mm for the first time. However, the 39mm diameter was maintained for only one generation, and the 2021 model has returned to 36mm and added the “Rolesor” design for the first time, giving the series a touch of luxury.

In the context of the trend towards 40mm or larger diameters in mainstream men’s watches, the 36mm model has a limited audience, which is one of the reasons why the market for this watch has not performed as expected. The brand is clearly aware of this, and in 2023 the Explorer has been updated with a 40mm version featuring the Cal. 3230 calibre.

It should be noted that the two sizes of the Explorer are sold side by side, and it is not an iterative upgrade relationship between the old and new models, which fully caters to the preferences of players who love different “classic sizes” and “modern aesthetics.” It should be noted that the 40mm Explorer model has not yet been launched in the “Rolesor” model, which means that if you want to buy the Rolesor version, only the 36mm is currently available.